Brand Assets

Naming

Spiral is spelled with a capital S when written out, but it appears in lowercase in our wordmark for better balance with our symbol.

Our logo

By default, we recommend using our full logotype. Don’t forget to include plenty of space around the border, which should be double the space between the symbol and the wordmark.

Our symbol

For tight layouts or logo-only grids, use the Spiral symbol.

Spacing considerations

The symbol should be vertically and horizontally aligned within the container and must maintain a safe area equal to the height of the internal circle of the symbol.

Our colors

We recommend using Spiral gray as the hero color, and using green, blue and pink as accents colors.

One more thing

Provide plenty of space around Spiral’s assets. Make them big or make them small, but give them room to breathe!

Remember that Spiral's graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way or use them in a manner that implies a relationship, affiliation, or endorsement by Spiral of your product, service, or business.

If you have any questions, please contact our design team. We are happy to help!